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Welcome to Season 2 Episode 2 of the Creative Business Success Podcast! In this episode, I talked with the amazing Britt and Kelsey from Launch Your Daydream, where they provide branding and web design for photographers. These ladies are pros at helping creative entrepreneurs master their branding and stand out in a crowded market. After they spoke at the Accelerate Your Creative Biz Summit, I knew this dynamic duo would be perfect for the podcast too. I can’t wait to dive into branding with them, so let’s get started!

Here’s a cheat sheet of some of the episode highlights:

Britt + Kelsey’s intro, 0:57
Branding foundations, 6:14
The Brand Pizza, 6:59
Establishing your niche, 9:28
Fears and the importance of niching down, 12:09
-Take some things off your business plate!-, 14:00
How to niche down as an artist or maker, 14:38
Finding your differentiator, 19:30
Helping customers remember you, 22:44
A branding exercise for you! 26:20
Where to find Britt + Kelsey online, 26:32

Let’s dive deeper into a few of these key takeaways…

1 | Branding is more than just a logo

Britt and Kelsey talked about their Brand PIzza framework and it’s a great reminder that there’s SO much more to branding for creative entrepreneurs (and really anyone!) than just having a good logo. Building a solid brand foundation is crucial to your branding success. Without a good foundation, your creative business ‘house’ is going to crumble eventually.

Don’t rely on your logo or any single piece of your branding to carry you! Make sure to establish your brand foundation to make the most of your creative business.

Have you established your brand foundation? If not, it’s not too late! Use the strategies and exercises Britt and Kelsey shared in this episode to create your own creative business brand foundation.

2 | Having a niche you love is important!

Do you take every client that comes your way or sell to every Joe Schmo that shows up to your booth at a craft fair? While that’s fine at the beginning of a creative business, you don’t want to do that forever. Finding a specific audience that you LOVE to serve can make or break your business!

When someone looks for a specific solution to their problem, whether it’s finding a photographer for a special occasion or looking for the perfect art for their home, they want to find someone who’s GREAT at that specific thing. Specializing in a particular area can actually help you get MORE clients, not less! When you’re the go-to person in your creative business niche, it’s easier for folks to refer you to new customers.

Have you figured out who your favorite customers are? If not, keep experimenting until you find them! Once you know who you want to work with or make your creative product for, focus on them.

3 | Find your differentiator as a creative entrepreneur

Everyone has something that makes them different, even if you don’t think that’s the case. (I promise, it’s true!) Britt and Kelsey shared some fantastic ways to find your own differentiator to help set your creative business apart from the crowd. If you’re not sure what makes your creative business unique, it’s time to dive in and figure it out!

If you haven’t found your differentiator, grab a friend and find THEIR differentiators while they find yours. It’s a great way to get an outside perspective on you and your creative business!

4 | Create a stellar client experience

We’ve all had bad customer experiences, right? That’s why having a fantastic client experience is so important as a creative entrepreneur! I loved Britt’s story about her customer experience with an Etsy candle shop. If you take a moment to make customers feel special and noticed, it can go a long way towards your creative business success!

What do you do right now and what could you do in the future to make your customers or clients feel special?

Want to connect with Britt + Kelsey and Launch Your Daydream?

You can find them at their website, Launch Your Daydream, as well as on Facebook, Instagram, and Pinterest @launchyourdaydream. Don’t forget to subscribe to the Creative Business Success Podcast for more episodes and share your biggest takeaways in the comments.

S2E2: How to Stand Out from the Crowd as a Creative Entrepreneur with Britt + Kelsey
The Creative Entrepreneurs L.A.B.