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Adding Google Analytics to Squarespace is a simple process that can yield big results for your blog or business! If you’re not techy, it may seem daunting, but I promise it isn’t. So, are you ready to add Google Analytics to Squarespace? Let’s get started!

How to add Google Analytics to Squarespace

To add Google Analytics to Squarespace, you’ll first need to sign into Google Analytics. Click the Google Analytics button in the menu.

This will prompt you to sign into your Google account.  This is the account that will be associated with your Analytics from now on. Click Sign Up; this will create your Google Analytics account.

There is, of course, the obligatory boring ToS agreement that you have to Accept.  Read the ToS or not, at your own peril.


Now it’s time to fill out all of the New Account form loveliness.  Yes, you know how much fun it’s going to be!  It only takes about a minute (probably less), so just go ahead and get it over with.

At the bottom of the New Account page is a bunch of checkboxes.  You can leave them all checked unless you don’t want to send Google any of your data.  They’ve never bothered me about any of it, so I just leave it checked.

Don’t worry about the Industry Category at the end of the form.  In the end, it doesn’t particularly matter.  Just pick something close to your niche and go with it.


Hey, we’re finally getting to the good stuff!  Click out of the necessary-evil that is the warning that will pop up. It’s essentially just telling you that Squarespace might be a bit more difficult to implement. It’s not really true! Squarespace is actually super easy to add Google Analytics to. For now, just tell Google that you’ve got this. Because you do.

Now you’ve got your tracking code! To add Google Analytics to Squarespace, you don’t need the full code, though; all you need to do is copy your Google Analytics ID number. It should look something like UA-XXXXX-1 and you can find it right above your tracking code. Copy everything from UA through the final -1 and head over to Squarespace.

In your Squarespace account, click on the Home menu, then go to Settings and finally Advanced. In the advanced settings, look for and click on External Services.

Find the Google Analytics Account Number field and paste that tracking ID that you copied from Google Analytics. Click Save.


A QUICK NOTE: If you have multiple websites that need Google Analytics installed, you’ll need to go to your Admin panel and create a new account for each website by clicking the blue +Create Account button.

Remember, this doesn’t mean you’re creating a new GOOGLE account, just a new account within your existing Google Analytics profile. Their terminology is a little confusing, so I just want to make sure that’s clear. Within that account you’ll be able to create properties and views, which we’ll be covering later in this book.


That’s it! You’re all set and you just successfully added Google Analytics to Squarespace. Congratulations! Keep in mind that it will probably take a day or so for Google to start populating your Analytics account with traffic data, so hold onto your horses while you wait. It’s worth it, I promise.

If you want to learn more about Google Analytics, check out the Conquer Your Business Analytics course, where you can master Google Analytics and learn how to use that data to grow your blog or business.

How to Add Google Analytics to SquarespaceHow to Add Google Analytics to Squarespace
The Creative Entrepreneurs L.A.B.