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From the steam engine to the internet, technology has always played a major role in simplifying workload by cutting the time needed to finish a job effectively in half. As a result, we see new startups springing out of the ground each day thanks to these technological breakthroughs. Nowadays, a single app can replace a whole department full of people, allowing startups to operate at maximum capacity with a minimal workforce. What’s more, these programs and apps are relatively cheap, and often free, putting startups and small businesses on a more even playing field with bigger companies. This is why every new startup should consider giving itself a solid tech boost before anything else, and here are six ideas on how to do just that.

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1 | Use project management tools

Today, project management tools are essential for running a successful business, no matter the size. Platforms such as Asana, Trello, and Redmine help different team members to stay in sync with the same project. Moreover, internal communication tools such as Skype and Slack make communication accessible and real-time, conference calls and meetings are now possible between colleagues that are separated over vast distances. This allows startups to employ a remote workforce, which is cheaper and more productive, as you don’t require large office space. Also, employees have the benefit of working from the comfort of their homes, enabling small businesses to hire talent from everywhere around the world for their virtual office.

2 | Utilize cloud storage backups

Investing money into physical paper archives or HDD (hard drive disk) is a risky business. In case of fires or other natural disasters, data can be lost or misplaced. Not only that, but co-workers who are too far away from your office building have no access to these files whatsoever. Storing data on the cloud makes data sharing way simpler as people can both download and upload files from anywhere, no matter their location. Moreover, it’s always a good idea to have some backups in the likely scenario your startup has a security breach of some sort. Malware infections, such as ransomware, are costly if valuable data is compromised. Therefore, you can never be too safe with those.

3 | Try different analytics tools

The internet is like an ocean of data, and anyone trying to cross it completely on their own will most probably drown themselves with irrelevant data. This is where web analytics technology comes in handy. Computers have a much easier time processing large streams of data which our human brains cannot even comprehend, especially at those speeds. Tools such as Google Analytics help track and report website traffic, which is invaluable for digital marketing. Flurry is the mobile phone equivalent, and business intelligence is yet another tool worth mentioning in the sphere of analytics.

4 | Invest in top-notch hardware

It makes no sense investing in complex software and other apps if your employees don’t have the adequate hardware to support those programs. Quality hardware will not only perform much faster but will also last much longer than some cheaper, second-rate options. This is because the value of something and the price of something is not the same and in the long-run, you’ll actually pay less in the form of repairs and general maintenance if you go with quality as such. Therefore, be sure to check the latest HP laptop models, as an example of quality, and find something that suits your particular business needs.

5 | Enhance your customer support

Customer loyalty and retention is everything these days, especially for startups that have yet to take off, where a good reputation will be the difference between making and breaking it. Freshdesk and Zendesk are both good platforms for providing customer tickets and support all in one place, instead of using three different mediums to achieve the same goal. Next, website chatbots will most certainly give you a hefty tech boost as they’re the latest craze in online customer support, you see them absolutely everywhere nowadays. In addition, Hootsuite will allow your startup’s community manager to have access to all of your social media accounts in one place which will make their social media engagement with customers that much simpler.

6 | Employ budget management apps

Last but not least, having financial control over your startup should go without saying. Yet nobody wants to burden themselves with boring accounting and budget management tasks. Moreover, employing someone to do these chores for you can be quite expensive as this way you’ll have even more people on your payroll just to keep track of your overall finances. Software such as Quickbooks and Freshbooks can automate the process of invoicing, expense organization and time tracking for you. They’re incredibly easy to use, much cheaper than employing a full-time accountant, and are also in the cloud, which makes them extremely accessible as well.


In conclusion, technology is out there to make our lives a lot easier and more enjoyable, and it’ll do just the same for your startup. Boost your startup with these six simple tech ideas and watch it grow.

What technology tools are you using to boost your business? Share in the comments!

About the Author:
David Webb is a Sydney based business consultant and online marketing analyst.  With six years of experience and a degree in online business strategy, he is driven to help the people better understand this new digital age. In free time, David enjoys writing, traveling and occasional night out with his friends

You can find him online at:
[email protected]
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