What to do after participating in a group giveaway
Congrats on being part of a group giveaway! It’s an exciting experience, especially if it’s your first time. You contributed your part to the giveaway, promoted the heck out of it, and you just got the list of email addresses from the host. So… now what?
One of the hardest parts of participating in a group giveaway is figuring out what to do after it’s over. I participated in three group giveaways, including my own, when my Conquer Your Business Analytics course launched, as well as several since then. Since many giveaway entrants are in it for the free stuff, it can be hard to retain them after the giveaway is over. Here are a few ways that you can make the most out of YOUR group giveaway results!
5 Secrets for Success After a Group Giveaway
1) Do your best to get entrants’ first names as well as email addresses
Being able to address someone by name makes connecting easier. If you’re reading this before the giveaway has begun or while it’s in progress, go take a look at the page where people enter the giveaway. If you notice that the giveaway entry page does not have a field for First Name, contact the host and see if it can be added.
If the giveaway is over and the CSV of entrants doesn’t include first names, check with the host to see if they were collected. Sometimes giveaway programs don’t automatically export names along with email addresses, so it’s worth asking!
2) Follow up with other participants from the group giveaway
This is something that a lot of folks just don’t think about! Even if you haven’t had direct contact with any of the other participants, it’s a great connection point. Maybe there’s another participant that you’ve been wanting to talk to but have felt weird cold emailing them. Now you can say, “Hi, Susie, this is Jenn from The CE L.A.B. We both participated in Amy’s blog giveaway last week and we have similar audiences. I would love to chat about how we might be able to collaborate this year and bring even more value to our audiences.”
This was actually how I ended up participating in my second group giveaway! Allison Marshall of Wonderlass saw my Conquer Your Business Analytics course in the giveaway prizes and emailed me. She was putting together another giveaway later that month and wanted to know if I was interested in participating. Of course, I said yes, and that giveaway TRIPLED my email list. You never know what kind of connections you can make through group giveaways!
3) Thank the group giveaway host for organizing it
It may seem like common sense, but it’s easy to let this slip through the cracks. Just send the host a quick thank you. It can take a lot of work to organize a good group giveaway, so they deserve a bit of recognition!
4) Say hello to giveaway participants… and give away even more!
Here’s where it gets good: give them MORE. Yep, when you receive the list of email addresses, import them… then send a quick email right away. I have a template you can grab for free and you can plug-and-play to match your product or services and the giveaway theme.
Say hello, tell them how to get hold of you, and give them additional value. In my post-giveaway email, I ask them to hit reply and tell me a bit about themselves, as well as click a quick link to make sure they receive relevant emails. (I use ConvertKit, so when they click the link, it automatically adds them to the appropriate list.)
After that, I give them the link to another freebie that relates to what I gave away, along with a coupon code for the product or service that I gave away. THIS IS GOLD. Kind of literally. You’re saying, “hey, I wish you could have won, but here’s a consolation prize AND some additional value!” This can not only drive sales but also hook your readers and turn them into loyal fans.
Side bonus: you can offer the giveaway entrants a discount on the product they would have won, in addition to the freebie.
This lets them see what you have to offer, via the freebie, and then gives them a chance to upgrade once they know you’ll give them buckets of awesome in your paid product or service.
5) Let people go
This may seem counterintuitive, but get some of those new people off your email list! There’s likely a mix of different fields and interests in that giveaway list, so some of them are not going to be a good fit for you. So what do you do?
Invite them to LEAVE.
I mean that literally: invite them to unsubscribe if your topics don’t sound interesting to them. After all, if they’re just going to delete your emails or worse, send them to the Spam folder, they’re wasting valuable space on your email list! After telling them what kinds of things I’ll talk about in future emails, I just let them know that if they’re not interested in any of those topics, they can click the Unsubscribe button at the end of the email. Simple as that!
Being part of a group giveaway is exciting, but it often leaves you asking “what next?” When you make sure you have a personal connection with your new email subscribers (first names!), follow up with everyone who didn’t win, connect with the other giveaway participants, and let the people on the giveaway entry list who aren’t a good fit go, you’re on the right track. And don’t forget to send that thank you email to the giveaway coordinator!